Shopping Bag

Close

Our Serasoft Story

Posted on August 15 2018

Serasoft is the original plush fabric from Berkshire Blanket. These classic throws have a brilliant history that speaks to how the company got its start.
While traveling on a quest to research fabrication practices that would increase the comfort and warmth of our blankets, founder Rick Lotuff found his inspiration from a teddy bear in a children's toy shop. He looked at the bear's fur in a new way.

Children all over the world loved this fabric that was used for making wonderfully soft, plush toys. It comforted and soothed them. He asked himself - why not make throws with the same material? But it had never been done before.
It took half a year of development and refinement, including reconstructing the material as a double-sided fabric for plush throws, but eventually, Rick was happy with the result and Serasoft was ready for the market. Berkshire Blanket took a gamble and made 2,000 throws without a commitment from a retailer. Rick fully believed in the product, and knew if people were able to touch and cuddle the throw, they would immediately be attached to the softness.

In 2004 Berkshire Blanket coined the phrase Serasoft with the development of that first throw. Sera means "night" in Italian, thus the plush blanket suggests a Soft Night, inviting thoughts of a cozy, comfortable sleep. This fabric revolutionized the throw category, as it was one of the first plush throws to be produced.

The Serasoft throw did so well that Berkshire decided to expand the fabric into blankets. In recent years, due to the popularity and fluffy comfort of our Serasoft blankets and throws, we have added Serasoft comforters, throw pillows, ultrasonic patterns, and decor prints. Today, Serasoft has become an adored household name!

Whether you have been a Berkshire Blanket fan for years, or you are considering buying your first blanket, the Serasoft is the perfect choice for quality and warmth. You can't go wrong with the original blanket.

Recent Posts

  • Comfort, Warmth, & Moments—A Guide to Wedding Gifts

    Apr 09 2019

    Wedding season is beginning to bloom and we know you’re on the hunt for that gift with the perfect balance—something luxurious but not ex...

  • Get the Look: Romantic Styled Bedroom

    Mar 29 2019

    Romantic style decor is a rich combination of muted colors, metallic fixtures, floral patterns, vintage furniture, and items that are vel...

  • Introducing our Spring 2019 Collection

    Mar 14 2019

    Each year we carefully curate our seasonal collections while keeping a few things in mind. We try to include new styles we believe add a ...

  • Farmhouse Chic: Comfort, Purpose, and Style

    Feb 20 2019

    Farmhouses, dating back to the 1700s, were built for a fundamental purpose - to provide a home for those who worked on the farm. Through ...

  • Gifts for Pets

    Nov 12 2018

    Looking for the perfect gift for the pet lover in your life or maybe just hoping to spoil your fur friends with some extra softness? Our ...