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Our Story

We began with a single fleece blanket made in New England 25 years ago. Since then, we've grown quite a bit; but the important things have never changed. We have been and always will be, committed to keeping you and your family cozy.

We’re delighted that our signature fabrics like Extra-Fluffy™, VelvetLoft® and Serasoft® bring comfort to worldwide fans through a lifetime of well-loved use. From a baby's first blanket to Grandma's favorite throw, we provide the greatest selection of comfort goods to people all over the world. Thank you for relying on us to bring you what’s now and what’s next and for letting us be a part of your family story
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Our Roots

Born from a single fleece blanket made in 1993, we have since grown into a globally recognized company. Inspired by our heritage, we continue to work in a historic stone textile mill in the small Massachusetts town where it all began.

100% Quality Guarantee

We're dedicated to providing the softest and best products possible. We stand by our craftsmanship and proudly guarantee that every comfort item we make meets our time honored New England standards for quality and coziness.

Community

Sharing the warmth and making the world a little more comfortable for everyone is something we’re passionate about. Learn more about our Comfort Project and share your own #ActsofComfort.