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PrimaLush™

PrimaLush Bed Blanket

Why we love it:

  • superbly soft hand feel that's refined and silky
  • fine plush with a demure, light sheen
  • luxurious without the fuss--easy care machine wash & dry
  • natural "young fur" sensation--like a puppy's ear!

Plush has been elevated to a whole new level of softness.

We took the furry feeling of a soft and snuggly puppy and perfected it to craft our refined PrimaLush fabric. Fine yarns and our proprietary finishing process give this new plush standout a silky and lavish hand-feel with just a hint of shine. If you're familiar with our other fabrics, think "Bunnysoft meets VelvetLoft". And yes, it's as amazing as it sounds!

Primalush Bed Blanket

No one gets left out in the cold.

We have PrimaLush goodies for every age and every space. Decorate the living room with our luxurious pillows and throw blankets. Create a dreamy bedding set with our softest bed blankets and layer up with our Heavyweight PrimaLush options. Wrap with our warm cape wrap and keep cozy on the go with our chic winter scarves.

Year-round plush blankets that don't overheat.

No one likes to put their favorite blanket away when the weather gets warm. Use versatile PrimaLush as an insulating layer in the winter and upgrade it to top-of-bed status as a breathable mid-weight blanket to keep you comfortably covered in the summer.

This chic diva isn't finicky when it's time to get clean.

PrimaLush is fuss-free for easy care! Simply toss blankets, throws, baby blankets, and scarves in the wash with cold water and your favorite detergent on the gentle cycle. To keep things looking and feeling their best, make sure to launder separately from other fabrics. No need to get all heated up--dry on an air-only "fluff" cycle in the dryer or hang your goodies on a line. Because the fabric is so breathable, you'll have it back in a jiffy!