VelvetLoft® - a simple luxury. Image of a woman with curly hair tucked into an all white bed made with VelvetLoft® products.
VelvetLoft® - a simple luxury. Image of a woman with curly hair tucked into an all white bed made with VelvetLoft® products.

An opulent sheen elevates your everyday plush to a luxurious experience. It’s by far our most popular fabrication for a reason.

BEHIND THE SEAMS

Image of a woman's hands caressing VelvetLoft in a neutral beige color.

Velvety Soft

Indulge in comfort beyond compare. The supple, silky feel of this fabrication is adored by every hand it touches.

Image of a woman decorating a blanket ladder with VelvetLoft throw in black, grey, and light pink. There is a colorful floral wreath on the wall.

All Day, Every Day

Meet your year-round cozy staple! This breathable plush can hang out in your home all year long.

Image of a stack of VelvetLoft throws in hot pink, purple, and electric blue, on an eggplant purple bed.

Make it VelvetLoft®

This medium pile plush has yet to meet a style it doesn’t like. It’s the perfect carrier for vibrant colors and patterns.

A stack of 4 blue VelvetLoft Throws stacked on a blue comforter in a cozy bedroom.
Oversized VelvetLoft® Throw
$33.75
$45.00
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A bed styled with the Windsor Wine VelvetLoft® Quilt Set, an assortment of pillows, our VelvetLoft sheet set and VelvetLoft blanket layered into an inviting lived in bed.
VelvetLoft® Quilt Set
$68.25
$105.00
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A green velvety blanket draped over a bed with white pillows and blue lamps on either side.
VelvetLoft® Blanket
$37.50
$50.00
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VelvetLoft® Plush Duvet Cover Set
$68.25
$105.00
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Eggplant sheet set styled on a bed.
VelvetLoft® Plush Sheet Set
$40.00
$80.00
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A woman standing outside of a sauna wearing a white VelvetLoft Plush Luxury Spa Robe and smiling.

Fabulous!!!!!

This robe is fabulous, so soft and comfy, like wearing a luxurious blanket!! I'm planning to buy as a gift for my mom! I'd recommend it to anyone!

Sydney

Get Your VelvetLoft® Robe
Image of 2 dachshund laying on cozy blankets

10/10 PUPPIES LOVE!

My friend introduced my dog to this blanket and I've never seen our [dog] get so comfortable under a blanket. I now have a blanket-obsessed puppy and we now need one for our other pup. thanks for making amazing blankets! Our girls love them.

Meena K.

Treat Your Pup
Image of a family sharing a purple VelvetLoft® blanket on the couch.

Pleasantly Surprised!

When I got the blanket and opened it. I was SO surprised at how Soft it is. Then how big it is! This is one of the best blankets I have ever bought! I sleep so comfortably.

Nickie G.

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Discover your perfect plush. What is GSM? Image of stacked blue VelvetLoft® throws.
Discover your perfect plush. What is GSM. Image of stacked blue VelvetLoft® throws.

GSM (grams per square meter) is the standard method for measuring the weight of a fabric.

Unlike thread count, GSM measures the actual weight of a square meter of fabric, resulting in a more accurate reflection of its density. Generally, fabrics under 200 GSM are considered lightweight and fabrics with 400 GSM and above are heavyweight.

Our signature fabrication comes in every level of cozy, so you can pick the one that’s right for you!

VelvetLoft® is just right. Comparison graphic showing how 220 GSM is much less plush compared to 500 GSM fabric.
VelvetLoft® is just right. Comparison graphic showing how 220 GSM is much less plush compared to 500 GSM fabric.

When you feel VelvetLoft®, you’re going to want it everywhere! Lucky for you, this collection has everything. Sleep soundly with bedding and sheet sets, then lounge around the house in your robe before cuddling up on the couch in a blanket or throw.

VelvetLoft® is also featured in some of our partnerships including our Peanuts® Collection, with Snoopy and the Peanuts gang featuring on cozy VelvetLoft® throws!

VelvetLoft®

 

Our VelvetLoft® fabric is the perfect all-season plush. It has a subtle sheen and velvety hand-feel, making you feel like royalty each time you snuggle up with it. It's lightweight, breathable, and also low-maintenance, making it one of our most popular fabrics that we've ever offered.
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Gray heated wearable throw hanging on a white mannequin.
Heated VelvetLoft® Sherpa Wearable Throw - Smoke
$50.00
$50.00
$100.00
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Heated throw hanging on a mannequin, showcasing its open cape-like design in soft pink.
Heated VelvetLoft® Sherpa Wearable Throw - Rose Smoke
$50.00
$50.00
$100.00
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Heated wearable throw in cream displayed on a white mannequin.
Heated VelvetLoft® Sherpa Wearable Throw - Cream
$50.00
$50.00
$100.00
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Heated wearable throw in navy displayed on a mannequin.
Heated VelvetLoft® Sherpa Wearable Throw - Navy Blazer
$50.00
$50.00
$100.00
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Peanuts® VelvetLoft® Throw
Peanuts® VelvetLoft® Throw - Peanuts Make A Wish Pink
$48.75
$48.75
$65.00
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Peanuts® VelvetLoft® Throw
Peanuts® VelvetLoft® Throw - Peanuts Poses and Paws Sundress
$48.75
$48.75
$65.00
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Lilac colored peanuts character throw folded neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Lilac Laugh
$48.75
$48.75
$65.00
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A black and white snowman checkered peanuts throw folded neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Buffalo Check Snowman
$48.75
$48.75
$65.00
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Blue peanuts gang throw folded neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Gang Aqua
$45.00
$45.00
$60.00
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A blue rainbow snoopy throw folded neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Rainbow
$45.00
$45.00
$60.00
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Black and white printed comic peanuts throw folded nearly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Black And White Comic
$45.00
$45.00
$60.00
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EcoThread® Heathered VelvetLoft® Throw
EcoThread® Heathered VelvetLoft® Throw - Sumatra Blend
$25.00
$25.00
$50.00
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EcoThread® Heathered VelvetLoft® Throw
EcoThread® Heathered VelvetLoft® Throw - Sage
$25.00
$25.00
$50.00
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Printed Peanuts 75th Anniversary Throw rolled neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Social Club
$52.50
$52.50
$70.00
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Blue Peanuts 75th Anniversary Throw rolled neatly on a white surface.
Peanuts® VelvetLoft® Throw - Peanuts Good Life
$52.50
$52.50
$70.00
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Krissy Mast Artist Series printed dog print throw folded neatly on a white surface.
Krissy Mast VelvetLoft® Throw - Bow Collar Dogs
$41.25
$41.25
$55.00
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Cocktail and bows printed velvetloft throw folded neatly on a white surface.
Krissy Mast VelvetLoft® Throw - Sip Sip Horray
$41.25
$41.25
$55.00
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Krissy Mast Artist Series printed hydrangea print throw folded neatly on a white surface.
Krissy Mast VelvetLoft® Throw - Hydrangeas
$16.50
$16.50
$55.00
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Krissy Mast Artist Series printed cherry blossom print throw folded neatly on a white surface.
Krissy Mast VelvetLoft® Throw - Cherry Blossom Birds
$16.50
$16.50
$55.00
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VelvetLoft® Gauze Throw
VelvetLoft® Gauze Throw - Butter Yellow
$35.00
$35.00
$70.00
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VelvetLoft® Gauze Throw
VelvetLoft® Gauze Throw - Dusty Blue
$35.00
$35.00
$70.00
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VelvetLoft® Gauze Throw
VelvetLoft® Gauze Throw - Grey
$35.00
$35.00
$70.00
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A brown VelvetLoft waffle blanket folded neatly on a white surface.
VelvetLoft® Waffle Blanket - String
$52.50
$52.50
$70.00
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A cream VelvetLoft waffle blanket folded neatly on a white surface.
VelvetLoft® Waffle Blanket - Cream
$52.50
$52.50
$70.00
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A sage green VelvetLoft waffle blanket folded neatly on a white surface.
VelvetLoft® Waffle Blanket - Farmhouse Sage
$52.50
$52.50
$70.00
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Folded blanket with colorful Bow stripe patterns and brand labels on a white background
Krissy Mast VelvetLoft® Bow Blanket - RainBows
$35.00
$35.00
$70.00
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Oversized VelvetLoft® Heated Throw
Oversized VelvetLoft® Heated Throw - Neutral Plaid
$40.00
$40.00
$100.00
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Oversized VelvetLoft® Heated Throw
Oversized VelvetLoft® Heated Throw - Blue Plaid
$40.00
$40.00
$100.00