Our Story

Our Roots

We began with a single fleece blanket made in New England 30 years ago. Since then, we've grown quite a bit; but the important things have never changed. We have been and always will be, committed to keeping you and your family cozy. We’re delighted that our signature fabrics like Extra-Fluffy™, VelvetLoft® and Serasoft® bring comfort to worldwide fans through a lifetime of well-loved use. From a baby's first blanket to Grandma's favorite throw, we provide the greatest selection of comfort goods to people all over the world. Thank you for relying on us to bring you what’s now and what’s next and for letting us be a part of your family story.
Born from a single fleece blanket made in 1993, we have since grown into a globally recognized company. Inspired by our heritage, we continue to work in a historic stone textile mill in the small Massachusetts town where it all began.

100% Quality Guarantee

We're dedicated to providing the softest and best products possible. We stand by our craftsmanship and proudly guarantee that every comfort item with our name on it meets our time honored New England standards for quality and coziness.