This Privacy Notice was last updated on August 25th, 2021. 

  

Thank you for accessing the Berkshire Blanket & Home Co., Inc. website at www.berkshireblanket.com ("Site"). We respect your privacy and personal information, and want to protect them. Please read this Privacy Policy ("Policy") to learn how we collect, use, and disclose your personal information, as well as what options you have about these processes. 

By visiting the Site either directly, or through another site, you accept the practices described in this Policy. 

This privacy policy applies to the Site. This privacy policy does not necessarily apply to any offline collection of your personal information. Please see below for details. 

We are not responsible for the content or privacy practices on any web site not operated by Berkshire Blanket & Home Co., Inc. to which the Site links or that links to the Site. 

 

WHY WE COLLECT INFORMATION FROM YOU 

We strive to make your shopping experience on our site efficient, easy, and customized for you. For these reasons, we may collect information from you for one or more of these reasons: 

So that you won’t have to re-enter information repeatedly. 

To show you the products and information you seek as quickly as possible. 

To help us create content that is relevant for you. 

To let you know about special offers, new products, and other details. 

 

THE INFORMATION WE COLLECT 

We may collect personal information such as your: 

Name, Address, and Phone Number 

when you create an account or place an order on the Site. We use this information to complete your purchase, ship your order, and make future purchases easier so you don’t have to re-enter your information. This information may also be used for mailing you information on future Berkshire Blanket promotions or catalogs. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the Site. 

 

Email Address 

when you create an account, place an order, or sign up for our email mailing list, on the Site. We use this information to complete your purchases, to support your use of the Site and to comply with any requirements of the law. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the Site. We will only use this email address to provide you with information and updates regarding Berkshire Blanket products and special offers occurring on the Site if you have opted-in to this service on the Registration page, or by signing up for our mailing list. If you wish to be taken off the Berkshire Blanket email mailing list at any time, please click the link provided in every email you receive from Berkshire Blanket. 

 

Purchase Information 

We may collect information actively generated by the purchase of a product, including credit card information. We use this information to process your order and support your use of the Site. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order or the support of your use of the berkshireblanket.com website. 

 

Navigation and Clickstream Data 

As you browse our Site, we may gather navigational and clickstream data that shows what pages are visited and how various features were accessed and used. This information is completely anonymous and will not be linked to you personally. We use this information to improve product information and offers or to improve your experience on the Site. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the delivery of your order and the support of your use of the Site. 

We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.  

 

About cookies, and why we use them... 

Cookies are small text files that are stored on your computer when you visit certain web pages. The Site uses cookies to help keep track of what you have in your shopping cart, so that they’re still there when you return to the Site. They cannot harm your computer and they do not contain any critical personal or private information such as passwords, credit card numbers, or addresses. All data stored in berkshireblanket.com cookies is encrypted, rendering it useless outside of the Site. You must accept cookies to shop at berkshireblanket.com. 

 

INFORMATION WE SHARE WITH OTHERS: 

We do not sell, rent or trade any of your personal information to third parties. We may use the services of third parties to assist us in some administrative activities such as tracking site activity, organizing e-mails, etc.. We require the same level of confidentiality to this information by the third party. We may disclose information when legally compelled to do so, in other words, when we, in good faith believe that the law requires it or to protect the users of our website or the public. 

 

WE PROTECT THE INFORMATION WE COLLECT 

We offer secure web pages to collect certain kinds of user information, and when that information needs to be stored, it is kept in a secure encrypted database format. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented through our web site processes reduce the likelihood of security problems to a level appropriate. The servers for the Site use Secure Sockets Layer (SSL), an encryption technology that works with web browsers, so that only berkshireblanket.com can read a customer's personal information when it is being transmitted over the Internet. 

 

FAIR CREDIT BILLING ACT: 

The Fair Credit Billing Act protects you to ensure that online transactions are safe. You pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for any of this $50.00, we will cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own from purchases made while using our secure server through our Site. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures. 

 

We store this information only as necessary. 

We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely. 

 

YOUR CONSENT TO THIS POLICY 

By using the Site, you agree to this Privacy Policy. We may change our Privacy Policy by posting a new version of the policy on this page, which it is your responsibility to review frequently. If significant changes are made to this Privacy Policy, we will circulate an email to our registered customers notifying you of such an update. 

 

PRIVACY QUESTIONS? 

If you need to contact a Berkshire Blanket representative for any questions regarding privacy or security, please use our Contact Us form or call 1-800-372-2018 during our regular business hours of 8am to 8pm Eastern time, Monday through Saturday, to reach Berkshire Blanket Customer Care. 

Privacy Notice for California Residents 

This Privacy Notice was last updated on January 2nd, 2020. 

This Privacy Notice for California Residents supplements and is incorporated into the information contained in Berkshire Blanket & Home Co., Inc's ("Company") Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018, California Civil Code Sections 1798.100 et seq., as amended and implemented (“CCPA”), and any terms defined in the CCPA have the same meaning when used in this notice. 

 

INFORMATION WE COLLECT 

The Berkshire Blanket & Home Co., Inc., through your use or access of our services (the “Services”), including without limitation, our website at www.berkshireblanket.com (the “Site”), our social accounts, our customer care support, our promotional services, and employment application procedures, may collect, store, use, or disclose information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, Berkshire Blanket has collected the following categories of personal information from its consumers within the last 12 months: 

Category A: Identifiers.          

Examples: A real name, postal address, Internet Protocol (IP) address, email address, or other similar identifiers. 

Collected: YES 

 

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).    

Examples: A name, physical characteristics or description, address, telephone number, driver’s license or state identification card number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories. 

Collected: YES 

 

Category C: Protected classification characteristics under California or federal law.          

Examples: Age (40 years or older), national origin, citizenship, marital status, sex (including gender, gender identity, gender expression, sexual orientation), and veteran or military status.       

Collected: YES 

 

Category D: Commercial information. 

Examples: Records of personal property, products or Services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

Collected: YES 

 

Category F: Internet or other similar network activity. 

Examples: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. 

Collected: YES 

 

Category G: Geolocation data. 

Examples: Physical location or movements, including data associated with IP addresses. 

Collected: YES 

 

Category I: Professional or employment-related information. 

Examples: Information you provide as part of a job application, such as current or past job history or performance evaluations.       

Collected: YES 

 

Category K: Inferences drawn from other personal information. 

Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, and attitudes. 

Collected: YES 

 

Personal information does not include: 

Publicly available information from government records. 

Deidentified or aggregated consumer information. 

Information excluded from the CCPA’s scope. 

The Company obtains the categories of personal information listed above from the following categories of sources: 

Directly from you. For example, from forms you complete or products and Services you purchase. 

Indirectly from you. For example, from observing your actions on our Site. 

Automatically from You. As You navigate through the website, information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.  

 

USE OF PERSONAL INFORMATION 

We may use or disclose the personal information we collect for one or more of the following business purposes: 

 To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or Services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or Service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns. If you submit a story about your experience with Berkshire Blanket & Home Co., Inc., we may post that story on our Site or across our affiliated social accounts, without identifying you by name or address. 

To provide, support, personalize, and develop our Site, products, and Services. 

To create, maintain, customize, and secure your account with us. 

To process your requests, purchases, transactions, and payments and prevent transactional fraud. 

To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses. 

To personalize your Site experience, such as by making suggestions and recommendations to you about goods or services that may be of interest to you. 

For testing, research, analysis, and product development, including to develop and improve our Site, products, and Services. 

To manage our relationship with you, which may include: 

Notifying you about changes to our Terms of Use or this Policy 

Asking you to leave a review or take a survey 

To process your participation in any prize drawings, competitions or surveys, subject to your prior explicit permission. 

To deliver Site marketing and advertising content to you and measure the effectiveness of such content we serve to you. 

To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. 

As described to you when collecting your personal information or, if you’re a California resident, as otherwise set forth in the CCPA. 

The Company will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. 

 

SHARING PERSONAL INFORMATION 

The Company may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. 

 We share your personal information with the following categories of third parties: 

 Subsidiaries and affiliates. 

Contractors and service providers. 

Data aggregators. 

Third parties with whom we partner to offer products and Services to you. 

 

 DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE 

In the preceding 12 months, Berkshire Blanket & Home Co., Inc. has disclosed the following categories of personal information for a business purpose to the parties identified above: 

Category A: Identifiers. 

Category B: California Customer Records personal information categories. 

Category C: Protected classification characteristics under California or federal law. 

Category D: Commercial information. 

Category F: Internet or other similar network activity. 

Category G: Geolocation data. 

 

NO SALES OF PERSONAL INFORMATION 

In the 12 months immediately preceding the effective date of this Privacy Notice, Berkshire Blanket & Home Co., Inc. has not sold personal information. 

 

YOUR RIGHTS AND CHOICES 

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. 

 

ACCESS TO SPECIFIC INFORMATION AND DATA PORTABILITY RIGHTS 

You have the right, subject to certain exceptions defined in the CCPA and other applicable laws and regulations, to request that Berkshire Blanket & Home Co., Inc. disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you: 

The categories of personal information we collected about you. 

The categories of sources for the personal information we collected about you. 

Our business or commercial purpose for collecting that personal information. 

The categories of third parties with whom we share that personal information. 

The specific pieces of personal information we collected about you (also called a data portability request). 

If we disclosed your personal information for a business purpose, a list disclosing the disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained. 

 

DELETION REQUEST RIGHTS 

You have the right, subject to certain exceptions defined in the CCPA and other applicable laws and regulations, to request that Berkshire Blanket & Home Co., Inc. delete any of your personal information that we collected from you and retained. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. 

 

EXERCISING ACCESS, DATA PORTABILITY, AND DELETION RIGHTS 

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by contacting us at: 

privacy@berkshireblanket.com 

Only you, or a person you have designated in writing as your authorized agent, or who is registered with the California Secretary of State to act on your behalf, or whom you have provided power of attorney pursuant to California Probate Code sections 4000 to 4465 (“Authorized Agent”), may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. 

If you wish to have an Authorized Agent make a verifiable consumer request on your behalf, the Authorized Agent must provide us with sufficient written proof that you have designated him or her as your Authorized Agent.  In addition to such proof, you must still provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information. 

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must: 

Provide sufficient information that allows us to verify, to a reasonably high degree of certainty, that you are the person about whom we collected personal information or an Authorized Agent. This may include requesting that you provide us with at least two or more pieces of personal information to match against personal information about you that we may or may not maintain and which we have determined to be reliable for the purpose of verification. 

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. 

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. 

 

RESPONSE TIMING AND FORMAT 

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. 

If you have an account with us, we will deliver our written response to the email address associated with that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. 

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. 

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

 

PERSONAL INFORMATION SALES OPT-OUT AND OPT-IN RIGHTS 

If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the “right to opt-out”). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from the parent or guardian of a consumer who is under 16 years of age.  The Site and its content are not directed at children under the age of 16.  In the event that we learn that we have collected personal information from a child under age 16 without parental consent, we will delete that information as quickly as possible.  If you believe that we might have any information from or about a child under 16, please contact privacy@berkshireblanket.com.  Consumers who opt-in to personal information sales may opt-out of future sales at any time. 

IF YOU ARE A CALIFORNIA RESIDENT UNDER THE AGE OF 18, DO NOT SHARE ANY PERSONAL INFORMATION ON ANY FORUM OR MESSAGE BOARD.  If you do post any personal information, you can remove it using Site functionality.  This removal may not be complete given the nature of the Internet.  Contact us at privacy@berkshireblanket.com for assistance. 

 

NON-DISCRIMINATION 

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: 

Deny you goods or Services. 

Charge you different prices or rates for goods or Services, including through granting discounts or other benefits, or imposing penalties. 

Provide you a different level or quality of goods or Services. 

Suggest that you may receive a different price or rate for goods or Services or a different level or quality of goods or Services. 

However, we may, from time to time, offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. 

 

OTHER CALIFORNIA PRIVACY RIGHTS 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents, who provide personal information in obtaining products or Services for personal, family, or household use, to request once per calendar year certain information regarding our disclosure of such personal information to third parties for their direct marketing purposes.  If applicable, this information would include the categories of customer information shared, the names and addresses of those businesses with which we shared customer information for the immediately preceding calendar year, and descriptions of the likely types of marketing the third parties would send.  To make such a request, please call or email us at: 

privacy@berkshireblanket.com 

If you are a California resident, we will provide the requested information to you in our response.  Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response. 

 

CHANGES TO OUR PRIVACY NOTICE 

Company reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes. 

 

CONTACT INFORMATION 

If you have any questions or comments about this notice, the ways in which Berkshire Blanket & Home Co., Inc. collects and uses your information described below and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at: 

 1-800-372-2018                    or                    privacy@berkshireblanket.com